I spent a little time on Wikipedia looking at this and templates. Your use of underscores in the example leads to another question. Are underscores and spaces equivalent in article name references as they say they are on Wikipedia?
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I checked the usage of # in the wiki reference and it does not seem to work. The popup shows the top of the article, not the reference point.
Here is the actual bb code used [WIKI="Watch Adjustment#Private_Label_Adjustment"]Adjusted[/WIKI]. Clicking on the link also goes to the top of the article, not to the heading.